WBKE Radio Aircheck

Rob’s aircheck from college radio station WBKE 89.5 FM at Manchester College in North Manchester, Indiana. He was the staff adviser for the college station, and they decided to run programming throughout the summer, instead of taking the summer off. Here’s Rob contribution from one night that summer

WOWO aircheck – 1993

Rob spent a great deal of time in radio before moving into the digital field of web design and marketing. here’s a short scoped aircheck of Rob on legendary AM powerhouse WOWO radio in Fort Wayne, back when they were still broadcasting to 38 states and parts of the Bahamas during the overnights.

Three easy ways good brands go bad

Brand Development :.
Three Easy Ways Good Brands Go Bad
From fastcompany.com

1. Poor customer service: many brands often forget what bring them to the top. Because they now have more customers, they treat their old customers as nobody. Not good. In fact, it’s really, really bad and the number one thing that will kill you.

Read more…

Choosing a good blog name

Brand Implications of Blog Names
When choosing a domain name there are some factors to consider:

  • How original and unique is it?
  • How descriptive is it?
  • What image does it convey?
  • Would you remember it after seeing it once?
  • Could you spell it after hearing it once?

    Read more…